how it works

The Range
A vast range of full colour products is available to cater for all demands and budgets of an expanding SME marketplace.

Marketing
An aggressive sales and marketing campaign with targeted mailers, e.commerce, Yellow Pages, networking & brochure distribution provide the leads required to establish a profitable print centre.

Sales
Print sales are administered through the franchisees centre, all artwork and design is controlled at local level with this significant revenue generated being retained by the franchisee.

Systems
The Ink Shop’s new “InkLINK” software is then used for order processing, management information and data capture.

Production
Print ready and approved files are linked direct to our production unit ready for printing. InkLINK provides the link from print centre to hub, and allows order processing and management. This web based system provides a powerful management tool presented in a user friendly format.

Despatch
Finished goods are despatched to the franchisees print centre or direct to the client. Fixed pricing for delivery provide the client with a clear and concise pricing structure which has NO HIDDEN EXTRAS.

FULL COLOUR Vs MONO
Enough said really, the advantages of full colour printing are obvious, and in many cases the huge economies of scale used in production techniques mean that full colour printing is CHEAPER than one or two colour work.